1. Know and understand your target audience. The first thing that you need to do is to know what kind of stories do your target audience are looking for so you’ll know how to capture their attention. For broadsheet writers, you need to focus your time and energy on more serious issues. Touch on recent events on the global arena, talk about politics and the economy, write feature stories, and write articles on sports. For tabloid writers, you can go ahead and write issues about your local community, entertainment, etc.
2. Research your stories thoroughly. Keep in mind that you’re putting your reputation on the line each time you’re writing an article. So, make sure that every copy that is published under your name is perfect. It must contain complete information that are based on facts. Go to great lengths when researching your chosen stories. Interview all the people involved and those people who are considered expert on the subject matter. Don’t forget to verify each data that you obtain and make sure that you cite your resources properly.
3. Keep it short. There are two valid reasons why you need to keep your articles short. First, your target audience are pressed for time and second, your publisher would surely like to save some space that they can use for other stories or advertisements. So, keep your articles tight and very short as much as possible. Don’t use fillers and avoid lengthy introductions. Tell your readers everything that they need to know upfront (on your lead paragraph) and ensure that every word you use counts.