Facebook in its push for more compelling content has, once again, tweaked its news feed. As per reports, this particular algorithmic change will actually redefine the way in which around 2 billion Facebook users consume information today. From now onwards, the social networking channel will prioritize "informative" posts. So that means that there is every possibility of a user seeing a more informative post appearing higher on his news feed than perhaps a more recent post. Although this particular change is yet to be explored on a larger scale (obviously because it has just been announced) it can well be gauged that the aforementioned prediction (that the informative posts appearing on top of the recent-but-not-so informative posts ) may as well be a possibility.
Changes in News Feed: What exactly is Facebook aiming with this tweak?
Facebook has clearly spelt out that it aims to put news, articles and other posts right at the top of the feed only if they are relevant for each of their individual users placed highest at the news feed.
Notably, it should not really be forgotten that Facebook users have often been found ruing the lack of significance on part of the social networking giant. They think that Facebook's News Feed does not know what they (the users) want to see on top. There are a few who opine that the social networking channel will now start taking your personal life and choices as an individual into consideration.
The feed has tested to rank posts based on several factors including local issues, user surveys as well as current events. The company will now combine the information derived from these surveys and events with your relationship with a publisher and person as well as the types of articles you click on, share and comment to provide you information.
It has also been noted that Facebook's blog post explains this particular tweak is not crystal clear. It can be gauged that there are points that still need to be clarified. It was only in the last week that the company claimed that it was on its way to eliminate junk by coming down heavily on clickbait posts with misleading headlines that attract people to click on them.
What exactly should the social media agents do now?
Now, firms offering Social Media Services have a new a challenge to ace. They need to convince clients that they should now focus on the creation of more informative content – geared towards offering a more compelling read to users. Although the company has not mentioned anything about the pages now, there is every possibility of the social media platform well treading that path. If you want your post to rank higher on Facebook, then you should focus on its informative aspect.
Kindly ensure that you are keeping yourself updated with ways in which this particular change is shaping up. Go through the relevant articles and blog posts in order to stay informed and introduce tweaks to your digital marketing strategies.
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